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Follow the new and jump to the fashion victory -AW2024 Beijing Fashion Week ended successfully

The spring tide surges in the capital, and the fashion is expanded. Among the vigorous and vibrant updates, the strong potential energy

The spring tide surges in the capital, and the fashion is expanded. Among the vigorous and vibrant updates, the strong potential energy of high -quality development.On the evening of March 22, at the center of Zhengda, Chaoyang District, with the closing show of the “clothing person · sky terrain” & mdash; & mdash; Li Wei senior fashion conference, the AW2024 Beijing Fashion Week ended successfully.

Peng Gang, member of the Standing Committee and Vice President of Tsinghua University, Chen Weikang, deputy secretary of the Party Committee of the China Textile Industry Federation, Xu Xinchao, deputy secretary -general of the Beijing Municipal People’s Government, Xu Hejian, first -level inspector of the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, and a first -level inspector of the Beijing Culture and Tourism BureauPang Wei, Zhao Jiafan, deputy director of the State -owned Assets Supervision and Management Committee of the Beijing Municipal People’s Government, Fan Weicheng, an academician of the Chinese Academy of Engineering and Dean of the Tsinghua University Public Safety Research Institute, the party members and deputy editor -in -chief of Beijing Radio and Television Station, the party secretary and director of the Beijing Rural Commercial Bank of ChinaChang Guan Wenjie, Wang Shizhong, deputy general manager of Shougang Group, chairman of the Presidium of the Beijing Fashion Week Organizing Committee, Gu Weida, Secretary of the Party Committee and Chairman of Beijing Fashion Holding Co., Ltd., Guo Yonghao, deputy secretary, director, general manager of Beijing Fashion Holding Co., Ltd.Senior Professor of Liberal Arts, famous painters Liu Jude, Du Dakai, Yuan Jieying, Director of the Original Clothing Design Department of the Central Academy of Arts and Crafts, Huo Tingxiao, President of the Chinese Filmists Association, President of the Chinese Film and Fine Arts Society, Dean of the Academy of Fine Arts of Beijing Film and Arts,Ao Riger, Jia Ronglin, Dean of Beijing Institute of clothing, Sun Huaibin, former vice president of the China Textile Industry Federation, Wang Yudong, chairman of Beijing International Design Week Co., Ltd. attended.

Xu Xinchao, deputy secretary -general of Beijing Municipal People’s Government, delivered a speech

Peng Gang, member of the Standing Committee and Vice President of Tsinghua University, delivered a speech

Together nine years, and go to new, this time around the culture, technology, business and other dimensions, inject the connotation of the new era into the capital fashion, and contribute to Beijing’s fashion power in cultivating new productivity, helping the rise of the national tide, and activating consumption potential.As one of the key activities in the Beijing Consumption Season, AW2024 Beijing Fashion Week has written a new chapter in the capital fashion with trend release, business exhibitions, digital fashion and other wonderful activities.

On the closing show, the head of the Department of Dye Weaving Clothing of the Academy of Fine Arts of Tsinghua University, the doctoral supervisor, and the Chinese textile non -heritage promotion ambassador Li Wei brought the “clothing person · sky terrain” senior fashion conference, cleverly filament, dyed weavingWhen traditional Chinese non -heritage arts are integrated with modern design concepts, the bridge connecting natural, technology, fashion and art with clothing is built with clothing, and the world view of landscape painting is reflected in the far -reaching of Beijing Fashion Week “Realm”conception.

The beauty of culture is deep and farmed

Beijing Fashion Week adheres to the concept of “fashion+culture”, further cultivates traditional culture, and blooms modern fashion.This season, Beijing Fashion Week has gathered well -known brands and designers to show cultural self -confidence with a variety of high -quality quality shows.

Designer Xiong Ying and Chinese style high -end fashion brand Gaia Legend 2024AW “Huaxia Bihua” series, integrating traditional Chinese elements and modern tailoring skills, exciting for this season’s fashion weekThe cheongsam high -level custom conference leads the new revolution of cheongsam, allowing the world to see the innovative integration of traditional Chinese aesthetics and modern aesthetics; international women’s fashion brand Joya MA “DRAGONESS” series, integrates the traditional elements of the Chinese lunar calendar, create noble spirit for modern independent womenLuxury fashion feast; J by Ho Hao Jia’s high -end clothing conference to open a new chapter of the elegant and environmentally friendly and fashionable fashion of contemporary women with a new perspective; original independent designer brand SHANG1 BY Sungyi 2024 autumn and winter series with “boundary exploration” as the core design concept,Exploring the real personality needs of modern women and expressing the expression of beauty; the “design & mdash; & mdash; follow nature” brought by the Beijing Academy of Clothing College “”The philosophy, exploring the fusion of fashion and natural aesthetics.

In addition, this fashion week has launched a new project “Wonderful Plan”, and a joint line of front -line art study abroad centers have jointly planned a joint fashion art conference. A total of 31 designers and brands are selected.Support the college’s emerging design power to support Chinese young designers to grow.

The power of science and technology climb high and climb

On top of the “cloud tide” painting drawn by technology, new quality productivity will be given to lead the capital’s fashion industry to accelerate the upgrade of peak climbing.AW2024 Beijing Fashion Week has established a digital fashion tide, and explores innovation exploration into “ài will & hellip; & hellip; borders” to develop the development of the platform with science and technology, and help designers and brands quickly open market cognition through digitalization.

In addition to the online direct -to -brand trend release, you can also enjoy the brand’s short video, follow the other fashionistas clouds, unlock the fashion password, and in a lot of virtual clothing studio, digital pioneer artist, etc.In digital fashion works, start a imagination about the fashion revolution: Phantom System’s expression of cultural connotation through virtual fashion, to achieve sensory resonance with the viewer; Vikin combines liquid metal, littering laser material with clothing with digital technology;SAMSTUDIO explores the scientific and technological aesthetic expression of fashion in the era of artificial intelligence; Xueqing Fantasy builds the “Star Night Butterfly” in the virtual fashion world; Youis combines ancient craftsmanship, digital technology with modern fashion to create a “golden forging dream” & hellip; & hellip;

The national wind image AI digital people “Jin” as a non -heritage fashion figure leader, becoming the highlight of the charm of the national tide with digital technology, and leading the innovation and inheritance of Chinese excellent traditional culture.

The wave of business is wide and rushed

In this year’s “Government Work Report”, “consumption” is the keywords mentioned by high -frequency, and in 2024, it was identified as the “consumption promotion year”.Through fashion and consumption linkage this season, fashion weeks have opened up a broader income conversion link space to help promote the construction of Beijing International Consumer Center in high -quality.

During the period from March 16th to 24th, this Fashion Week is based on the theme of “Yue Enjoy the New Instance, Get Get Beautiful”, and links the major shopping malls and brands online and offline to jointly host the “Fashion Yue Enjoy Festival”. Wanda Commercial Management Beijing City Company is in Beijing.Twelve stores, 18 shopping malls such as the Department Store Building of Wangfujing Group, Dong’an Market, Changan Shopping Mall, as well as brands such as Xuelian, Beijing Gongmei, Pure Touch, Copper Cattle and other brands under the Beijing Fashion Holding Group.Data have been improved year -on -year, effectively stimulating the vitality of spring fashion consumer market.

The official supporting exhibition Week UP Trend Exhibition simultaneously promotes the implementation of fashion business, bringing together well -known brands such as Jin Sheng Zhang Yichao, Chu Hexiang, Miyama, Raymond, China Ice and Snow, Atleo, etc.Consumption upgrade.

As an important part of the industrial chain, Beijing Fashion Week not only realizes the integration and optimization and upgrading of the internal industry chain, but also is committed to promoting the common integration of regional resources and cross -border resources to create a community of value.Wanda Commercial Management Beijing Urban Company, which has a wide and successful commercial layout in Beijing and Beijing -Tianjin -Hebei in Beijing and Beijing -Tianjin -Hebei this time, promotes the development of fashion industry chain in Beijing, Tianjin and Hebei;The coordinated cooperation between Beijing and the Yangtze River Delta has driven the regional economic growth and industrial upgrading of the two places and more.

Empower the fashion design with art, cultivate urban life with culture, guide the wisdom of digital use of science and technology, and promote value value -added & mdash; AW2024 Beijing Fashion Week to rely on innovation and surging platform strength to start.The panoramic exploration, in the integration of art, mood, spirituality, and integration, leads the capital’s fashion industry to further enhance kernel energy and help the construction of Beijing International Consumer Center.

It is reported that a total of 39 official events of online and offline activities this season will be held. 54 domestic and foreign brands and designers have participated in the release. The 30 mall stores in the Beijing region participated in the “Fashion and Elys” to promote consumer activities.As of the closing of Fashion Week, the total number of online live views exceeded 100 million, and a single live viewing volume was up to 21.847 million.Weibo, Kuaishou Hot Search and Douyin City Hot List.

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