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Food digital labels come and sweep all. Experts revealed that its application will be included in the national standard of food safety

Yangcheng Evening News reporter Zhang Hua and correspondent Yue Weixin Photography report: “Scan the code to watc

Yangcheng Evening News reporter Zhang Hua and correspondent Yue Weixin Photography report: “Scan the code to watch food labels, not only can enlarge the fonts, but also audio and videos. I feel very rich and convenient.” On the 13th, in the national food safetyDirector of the Risk Evaluation Center and the Guangdong Provincial Health and Health Committee, at the series of promotion activities of pre -packaged food digital label pilot work hosted by the Guangdong Food Safety Society and the Guangdong Provincial Institute of Public Health Research, one was shopping at Guangzhou Sam Member Store (Tianhe Store)Citizens told reporters that there is a digital label on food to understand the characteristics of food.
According to reports, more than 130 companies in the country have more than 130 companies involving vegetable oil, drinking water, drinks, dairy products, health food and other products, have digital labels.As the first batch of pre -packaged food digital label pilot provinces, Guangdong is actively promoting the promotion of digital labels.
There are text, as well as audio and video
At the event site, Zhu Lei, director of the Standard Research Center of the National Food Safety Risk Evaluation Center, pointed out that digital labels display food label information through QR code and other forms. Consumers can scan the QR code on food labels such as mobile phones and other mobile devices to obtain foodLabel Information.”Compared with the traditional label, the digital labels do not have the limitation of the layout. Consumers can obtain food information more conveniently through pages amplification, voice recognition, video explanation and other functions, meet different consumer reading needs, greatly improve consumer reading experience”Sense and convenience” Zhu Lei said.According to Yu Hangyu, an associate researcher at the National Food Safety Risk Evaluation Center, at present, more than 130 companies in the country have more than 130 companies involved in vegetable oil, drinking water, drinks, dairy products, health food and other products, have digital labels.
The reporter saw at the scene that Dove 0 sugar black, pulse drinks, golden trolley small grinding sesame sesame oil and other products were printed with digital labels.Sweeping the QR code (digital label, see picture) on the ginlonian small grinding sesame oil. The reporter saw not only text introduction inside, but also audio and video products described. The content was richer than traditional food labels.
“We encourage enterprises to participate in the pilot of digital labels, or wait for the GB 7718” Food Safety National Standard Pre -Packaging Food Labels “to be officially released. Enterprises can make digital labels through their own platforms or unified third -party platforms, suchThe digital label of the small grinding sesame sesame oil is made by using the platform of the Chinese item encoding center.
Xu Minqing, the director of scientific regulations of the Mars Arrow Candy (China) Co., Ltd., said in an interview with reporters: “Digital labels can provide consumers with more information channels and even more vivid information display.The number of digital tags is applied now.”” “
Food companies should actively apply and promote
Yu Hangyu said that in order to ensure the new carrier of the food label, the new carrier of the food label can truly and accurately convey food information to consumers.Including the requirements of the digital label, the application principles, requirements and display content of its application are included, and the technical basis for food production and operation and market supervision will be provided.
Yu Hangs pointed out that at present, countries around the world are exploring the application of digital labels, including the International Food Code Commission.After the number of digital labels in my country is included in the standard, it is expected to become the world’s first country to include digitalization into the food label standard system.At the same time, it is hoped that through the application and development of digital labels, it can help achieve the goal of the food safety standard system.
Li Baiyun, Director of the Food Division of the Provincial Health and Health Commission, said that as the first batch of pre -packaged food digital label pilot provinces in the country, Guangdong Province is a major food industry province and a large food industry province.To improve the level of research and development innovation, food companies should actively participate in the promotion of digital label pilot, develop products and services that meet the needs of market demand and meet the needs of consumption upgrades, and jointly promote the optimization and upgrading of food safety in Guangdong Province and high -quality development.
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